Take a look at this stat from Forcemanager.com. Eighty-four (84%) of online buyers have purchased products from reading a description or tutorial in a blog post. That is a HUGE number of potential customers that your business is missing out on if you do not have a blog on your website. Whether you’re a service provider or you sell products from a shop, a blog is an awesome way to provide your customers or clients with valuable information about your product or service. Let’s take a look at 5 reasons why you need a blog on your website.
What Is A Blog?
First off, if you are not familiar with a blog, I thought I would give a brief explanation. I know this might be a funny question to answer, but up until about seven years ago, I had no idea what a blog was. Can you believe that? So just in case, there is someone out there like me, I thought I would answer that question. A blog is a place where you can share information about your niche and become an expert. You create posts that describe your services or your product. If you are reading this, then you are on my website blog.
Why Is Having A Blog Important?
Whether you’re a service provider or you sell physical products, a blog is an awesome way to provide your customers with valuable information about your product or service. For example, you could share a tutorial on how to use your product and explain how the customer will benefit from its use. Or, share valuable tips with your customers. Here are five other reasons why a blog is important to have on your website.
Convert Visitors Into Leads For Your Email List
Blogging can substantially help grow your email list. By creating fresh content and marketing this content, you are easily able to convert visitors into leads. An email list is a great way to keep current customers engaged and excited about your products or services. Your email list can also be used to announce new products and keep customers up-to-date with the happenings of your business.
A blog will help potential customers research the products and services that you offer, leading to potential sales.
Build A Community By Sharing Your Expertise
With a business blog, you can begin to build a community around your products and services. This will also allow you to form trust with potential clients.
Sharing your expertise will help build credibility with customers. Blogging makes it easy for you to start conversations with your audience and form long-lasting relationships.
A Blog Can Help Your SEO
A blog can tremendously improve your SEO (Search Engine Optimization). Creating fresh content and adding keywords to your articles can give your SEO for your website a boost. By using current SEO practices, your website will be given more opportunities for you to rank in searches. I offer an SEO service package so reach out today!
Social Media Content
Blog content is great to use on your social media platforms. Sharing your blog posts shows you’re an expert in your niche. We all know how important it is that we be genuine and not fake on social media. Posting sales content constantly can appear as SPAM and salesy to users.
Drive Traffic To Website
A business blog is an awesome way to drive traffic to your website. And we all want that traffic!
Creating amazing content which speaks directly to your target audience sets you apart from your competitors. With a blog, you can share your passion for the products and services that you offer. A blog post also makes it easier for customers to share your services and products with others.
Add blogging to your business plan and make time for it during the week. It will be totally worth your time.
Does creating a blog for your website sound exciting? However, you have no clue how to even start a blog, or where to begin to write a blog post. That’s where I come in!
I can help you add a blog to your current website and even help you create content for your blog! Take that first step NOW and get a business blog on your website today! Please reach out to me here Contact Me.
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