Blog Post Writing Checklist PDF

When you sit down to write a blog post, does your mind go blank?  Are you all over the place trying to make sure that you have everything in order before you sit down to write?  Do I have my SEO keywords?  Do I have internal and external links?  When I sat down to write, I was always a little frantic.  I finally decided to create a structural checklist to help make my writing process more manageable.  I will provide my helpful Blog Post Writing Checklist to you for free!

My Blog Post Checklist includes all of the structural elements you will need before you sit down to write.  These primary structural elements include keywords, outbound links, call-to-actions, and so on. Let’s take a look at each structural part.

This post may contain affiliate links. I only suggest products or services that I have used and have had incredible success with them. I make a small profit at NO extra cost to you. Thank you for making my small business dream come true!


The first two elements of my Blog Post Writing Checklist are Google and Pinterest keyword research.  Keywords are essential for your SEO (Search Engine Optimization).  I will not be discussing SEO in this post. 

However, I would like to take this opportunity to introduce you to the perfect eBook to learn your SEO strategy.  The name of the eBook is Margaret Bourne’s “Optimize It, A Beginner’s Guide to SEO For Blogs.” Margaret’s eBook is easy to understand, not hard to read technical terms!  I am telling you, I was amazed at how much I understood! If you simply do not have the time for learning SEO, reach out, I would love to help you!

I use what Margaret refers to as “on-page SEO.” This is how I conduct my keyword research. Margaret’s ebook explains that on-page SEO involves using the right keywords and adding them in the right places throughout your post.  It also describes how to use internal and external links and how content and blog post length are essential. 

Google Keywords

The first thing I do is head on over to  Yep, it can’t get any easier than that, folks!  I type a relevant keyword phrase into the Google search bar.  Here is an example.  If my post is about playing in the mud, I type in the Google search bar “playing in the mud.” Below, you can see all of the keywords that Google is suggesting based on the keywords used to search for this topic.

I also recommend using a few different keyword scenarios.  I just changed up the wording a bit.  In this search, I used “mud playing.”

From my keyword research, I then jot down under my Google Keyword section 4-5 similar short tail and long-tail keywords.

  •           Playing in the mud.
  •           Children playing in the mud.
  •           Mud playing.
  •           Mud playing ideas.

Pinterest Keywords

Pinterest is an excellent platform to use to market your business.  No matter what niche your business falls in, Pinterest can help establish your brand identity.  And, it can drive traffic to your website, which is what we all want!

Pinterest keyword research is just like the Google keyword research steps above, except the search is conducted on Pinterest.  I use the Pinterest search bar at the top of my profile by clicking on the magnifying glass. 

After finding your keywords, jot them down under the Pinterest Keywords section of your checklist.

I then pull similar keywords from both my Google and Pinterest keyword research.

  • Playing in the mud.
  • Kids playing in the mud.
  • Children playing in the mud.
  • Mud playing ideas.

Doing your keyword research beforehand and adding it to the Blog Post Writing Checklist makes writing flow smoothly.  No more going back and forth looking for the perfect keywords. 

Main Points For Your Blog Post

The next item on the Blog Post Writing Checklist is what main points you would like for your blog post to make.

I use this section to jot down 3-5 main points that I would like my blog post to contain.  These main points should include keywords as well.

Final Title

I use the keywords and the main points to develop an appropriate title.  It is recommended that your title be no more than 4-5 words.

Outbound Links/Inbound Links

Always include outbound and inbound links in your blog posts. 

An outbound link will refer someone to another website. For example, if I use stats in a post, I try to find the stats on a credible website and include that as an outbound link.  I have also linked to other bloggers’ sites related to my blog post.

Inbound links refer your readers to other similar posts on your website.  These inbound links are important to include because they will keep readers on your website longer.  I usually link to articles that may pertain to the blog post the user is reading.  Or link back to a vital resource or tool on my website.


A call-to-action gives the user a specific action to follow. CTA’s are often used to obtain emails to help build your business email list.  For example, my CTA for this post will be asking readers to download this checklist in exchange for their email.

Relevant Tags

I use Instagram or Google to find tags relevant to the blog post.  These tags also help me with my social media posts (Facebook and Instagram).

Image Ideas

I use stock images in my blog posts. However, I like them to relate to the blog post.   Under this section will list a few ideas that I can reference back when searching for appropriate stock images to include in my post.  Most stock image sites allow you to type in keywords.  If I am looking for an image that contains a lady and a laptop,  I can then use those keywords to search for that specific image. This makes finding images quick and easy.

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Affiliate links

Always include any of your affiliate links in every single blog post. Be sure to add your “Affiliate Link Statement” so that users know you are using these types of links in your post.

This Blog Post Writing Checklist gives me everything I need to write the perfect blog post right at my fingertips.

I can’t begin to tell you how much time this saves me!  I have included a free download in this post to make it easy to download and print.  Please keep in my that my Blog Post Writing Checklist does not have the color or fancy graphics; what’s the point?  I will scribble all over it, so why waste expensive printer ink!  We have to save money where we can.

Get your FREE Blog Post Writing Checklist below just click the image!

Please try the checklist and let me know if it worked for you! Also, check out this post Why Hire A Pinterest Virtual Assistant if you are ready to get your pin game on!

P.S.  Did you figure out the keyword I used in this blog post? 


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