Naming Your Website Images To Optimize SEO

I think it’s time that I discuss the importance of naming your website images to optimize your SEO. I was recently hired by a client to perform a blog audit.  After doing a quick audit, I spotted an issue almost instantly.  And, it’s not the first time I have encountered this issue on someone’s blog or website.  The issue? Not one image had a keyword enriched file name.  The images were uploaded using the file name that the device they were using (i.e., camera, mobile phone) titled the image.  I decided it was time to write a blog post about the importance of naming your website images to optimize SEO for your website.

Image File Name Before Optimized For SEO

Here is an example of an image I downloaded from my mobile phone to my laptop.  See the name of the jpeg file in the very top left-hand corner?  Just a lot of numbers.

Those numbers are not a proper description of the image whatsoever.  On a side note, isn’t my granddaughter’s Crayola Turkey just the cutest! She entered a 4-H contest and the object was to disguise the turkey.” She won 3rd place out of 50 contestants (sorry Nay Nay is bragging here).

Here is a quick definition for SEO, or Search Engine Optimization, just in case someone is not familiar with the term.  Yoast has a simple, easy-to-understand definition:  The practice of optimizing your web pages to make them reach a high position in the search results of Google and other search engines. This means that people will be more likely to encounter your website when searching online.” (Source:

An Awesome Search Engine Optimization Course

And, on a side note, if you need a course on SEO that is EASY to understand (not a bunch of technical terms) then check out Margaret Bourne’s course. She is an experienced blogger and an awesome blogging coach! Her course is affordable and it has helped me tremendously. I was so fed up with other SEO courses that were so hard to understand. Margaret gives you the basics, and if applied, you will see a huge difference! You can get the eBook “Optimize it: SEO For Beginners” by visiting her website at Please reach out if you simply do not have time to learn SEO! I can help!

Naming Your Images Correctly

Naming your images is one of the essential steps for optimizing your website for SEO. 

If you use your mobile phone or a camera to snap your images, then the image is given a random file name, normally a number like in the above-mentioned example.

Woman typing on keyboard SEO image optimization.

Using an image without any keywords and with a random number file name will not allow Google to understand what your image is or what it is about.  Giving your image a proper name using a few keywords will help improve your ranking on Google and will increase your website traffic.  We all would love for our websites to be ranked in Google search engines, right!?

SEO-optimized images can also help when someone conducts a Google image search.  If your image contains keywords, then Google can easily pull from that and show your image in search results.

How To Correctly Name Your Images For SEO

When naming your image, make the title relevant to what is in the image, and use your keywords.

Now, this does not mean you should use this opportunity to keyword stuff.  Google themselves has said image titles/names should be short, 5 words or less.  They also recommend using hyphens to separate your title words. 

From Google:

Google extracts information about the subject matter of the image from the content of the page, including captions and image titles. The filename can give Google clues about the subject matter of the image. For example, my-new-black-kitten.jpg is better than IMG00023.JPG. (Source:

Image File Type

Another point to keep in mind is your image file type.   When downloading an image, save it as a JPG file, not as a PNG.  PNG files are larger and can slow down your website speed. (If you use Canva, you will see that they recommend using a PNG file, but choose the JPEG option).

In conclusion, naming your images can be very time-consuming and even daunting.  But, it’s time well spent.  There is nothing more important than your website being optimized with proper SEO practices. And, it’s best to do this right from the start!

However, if you read this and are still confused, I would love to perform a blog audit for you! Reach out to me here>>>>Contact Me.

Of course, if you need help or simply do not have time, that’s where I come in!  I will be more than happy to create a custom package just for you to make sure your blog is SEO optimized! Contact me today and let’s get started!

Ready to write the perfect blog post? Check out my FREE checklist that will help you easily structure your blog post and make it super easy to create content.

I hope this article helps you realize that naming your website images to optimize SEO should be an important part of your SEO strategy! Let me know your thoughts in the comments, I love collaborating with you!

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