In the last few months, I have seen a lot of Pinterest accounts while auditing that clients have come to me to audit their Pinterest accounts. At first glance, I first notice that their website is not claimed on Pinterest. This is a vital step in order for your Pinterest account to direct traffic to your website. The best part is you do not have to be tech-savvy. And there is a straightforward way to claim your website on Pinterest that I will share with you today.
Note: You must have a Pinterest business account. Claiming your website on Pinterest lets Pinterest know that you are the owner of the website. Once claimed, Pinterest will place your website URL at the top of your profile. This adds a clickable link that directs visitors to your website so they can learn more about what services you provide and how you can help them.
Another essential feature Pinterest provides after claiming your website is Pinterest Analytics. These analytics help you monitor and track pin performance as well as help you learn more about your audience.
You can also enable Rich Pins once your website has been claimed on Pinterest. Simply put, Rich Pins include more information on the pin itself.
For this tutorial, I will show you how to claim your WordPress website on Pinterest. Be sure to join my Facebook group, Pinterest Talk With Christina, to keep up with all the latest updates and collaborate with other business owners.
Yoast WordPress Plugin
If you do not have the Yoast Plugin, you should! It will make it SUPER simple to claim your website on Pinterest and up your website SEO game by providing tools that will help you optimize your content.
The FREE version of the plugin will work to help you get your Pinterest website claimed in just a few easy clicks!
Using the Yoast plugin, you will copy and paste a code (don’t run; I promise it’s easy).
Now, let’s get into the easy steps!
Claiming Your Website On Pinterest Steps
Step One: Go To Your Pinterest Settings
These steps are easier to perform on a computer and not the app. Make sure to have your Pinterest account open and your WordPress dashboard.
Click the arrow next to your Pinterest profile picture. Then choose the settings tab.
Step Two: Access The Claim Accounts Area
In the settings, choose Claim Accounts. Then click on the gray circle that says “claim.”
Step Three: Claiming Method
After you click the claim bubble, you will then see a box that asks you to choose how you would like to claim your website. Don’t let all the jibberish techy words frighten you; keep going!
You will see three different methods. We are going to use the Add HTML tag option.
If you hover your mouse over the code box, “click to copy” will appear. Simply click to copy the code to your clipboard. Then click the continue button at the bottom.
You will then be asked to enter your website URL. Do not do this step, we have one more step to complete before we enter your URL. Keep your Pinterest open on your computer.
Step 4: Pasting your HTML tag into your Yoast Plugin
If you have made it this far, yay! This next step is super easy. From your dashboard, go to your Yoast Plugin and choose the Settings tab. From there, select the General tab and then the Site Connections tab.
Paste the code you copied earlier from Pinterest into the Pinterest box. Scroll to the bottom and click Save Changes.
Step 5: Head Back To Pinterest And Verify Your Website
Head back to the Pinterest screen you have left open with the box to verify your website. Type in your website URL and then click the verify button.
You will then see this box! Walah! Your website is claimed! You will also receive an email from Pinterest stating that your website has been claimed.
See, it wasn’t that bad! If you run into issues, please reach out. I will be more than happy to help! If you found this helpful, please pin it for someone else who may need it!
And if you’re struggling to gain website traffic with Pinterest, I offer a Pinterest Audit. This is a complete profile audit and includes a Pinterest strategy. Visit my Services Page or use my Contact Form to reach out to me today.
📌Pin now and grow tomorrow!